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Videos

Get a G.R.I.P on the new normal

ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads...

Catalogue: Insights Festival 2020
Authors: Corette Haf, Ilka Kuhagen, Jay Zaltzman, Piyul Mukherjee, Roben Allong
September 15, 2020
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Citation

Haf, Kuhagen, Zaltzman, Mukherjee and Allong (2020a, September 15). Get a G.R.I.P on the new normal. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/get-a-g-r-i-p-on-the-new-normal


Research papers

Haggling, bargaining and fixed price policies

India has over 12 million retail outlets, more than the rest of the world combined, for 200 million households. This includes the small kirana or general store, as well as hawkers.The organised retail sector is in its infancy, while consumers...

Catalogue: Retail 2007
Authors: Damodar Mall, Piyul Mukherjee
February 19, 2007
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Citation

Mall and Mukherjee (2007a, February 19). Haggling, bargaining and fixed price policies. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/haggling-bargaining-and-fixed-price-policies